The web is the only marketing medium that can be accurately measured and we believe this is fundamental to the success of any web based project. To ensure your website acts as an effective marketing channel you need answers to questions such as:
- What percentage of my traffic comes through search engines? How can this be improved?
- Which are my strongest markets/geographic regions?
- Which marketing campaigns deliver the best conversions?
- How long do people stay on the site?
- How many people come to the site but then leave immediately?
- At what point do people leave the site and why?
Our experience tells us that stats alone don't empower decision making - it is the interpretation of the numbers that really counts. We offer a focused performance measurement service combining analytics data with our experience and extensive industry knowledge. This allows us to make quantified recommendations and suggestions for how to take things forward which allows you to focus on your core business.
If you are not measuring your site yet, don’t tell anyone, just give us a call and we will set you up free of charge.
On the other hand, if you feel you’re a little lost in the labyrinth of web stats we can bring you back to focus on the core site metrics that will drive improvements across your site and transform your site’s performance.
