We take a consultative approach to all projects to help our clients make the most of the web. Here are some of the questions we have helped answer recently.
Email Marketing
- How can we be sure our emails are being received by our subscribers?
- What return do we get from our weekly newsletters and promotional campaigns?
- Would it help if we segmented our subscribers and sent targeted mail that arrived at the right time for each geographic region?
Ecommerce
- Which payment service provider should we go with?
- What is the best way to ensure we are PCI compliant?
- How do we increase our average order values?
Hosting
- What are the benefits / pitfalls of managed vs shared hosted and what would you recommend for a start up retail site?
- What’s the best way to measure the performance of our hosted solution?
- With a large content site and global audience our bandwidth costs are excessive, should we consider a content delivery network?
Paid Search
- What is the most effective way to structure my campaigns?
- How do I get an insight into what keywords are converting?
- What is the best way to ensure we are strongly promoted for our highly dynamic product inventory?
Search Engine Optimisation
- Is this really such a black art?
- Will I have to pay more to optimise my website post launch?
- How beneficial are reciprocal links?
Performance Measurement
- Which promotional campaigns are delivering the best return on ad spend (ROAS)?
- Which sources of traffic are bringing users who find our site relevant and engaging?
- Which geographic sources are strongest for us?
If you are looking for answers to any of these questions or if you have your own then talk to us.
