Performance Measurement
Hits, visits, impressions & conversions
To ensure your website acts as an effective marketing channel you will need greater insight into the key metrics.
Through analysis of the stats it is possible to provide answers to questions such as:
- What percentage of my traffic comes through algorithmic search engines?
- What percentage of the site traffic comes from the UK or overseas?
- Which marketing streams are working best?
- How long do people stay on the site?
- What is the bounce rate?
- At what point do people leave the site and why?
We recommend implementing a stats analytics package from Google - 'Google Analytics' - this is web based, accurate and most importantly free!
We typically set this up for you as part of normal site development. Once in place you will have full online access to extract key data over any time period, for any required business metric.
Interpretation of the Numbers
Our experience tells us that stats alone don’t empower decision making - it is the interpretation of the numbers that really counts.
Therefore we offer a managed service to our clients whereby on a monthly basis we compile the site stats and using our experience and industry knowledge we make quantified recommendations and suggestions for how to take things forwards.
