Crave Accessories is an online accessories boutique focused on the direct retail of eye-catching accessories from handpicked talented designers.
With no high street presence Crave are able to offer top quality products at attractive prices. Operating with this business model means that having a highly usable, good looking web site is essential to their business success.
At a glance
- Creation of a modern, clean interface that shows the products off in their best light
- Comprehensive content management functionality
- Ecommerce framework that includes: Full Inventory Management, Related products and product bundles, Product cross & up sell, Promotional/Discount Codes
- Online marketing to drive maximum exposure with limited budgets
- Ongoing analysis and interpretation of the stats to help the Crave team make informed business decisions.
Objective
From the outset Crave wanted to make their customers’ shopping experience enjoyable, straightforward and hassle-free. They were looking to engage a long term ecommerce partner who would be able to support their immediate goals of selling designer jewellery direct to consumers via the web, in conjunction with their planned longer term expansion into other product categories. The site therefore, had to be designed to be flexible enough to accommodate expansion into new ranges as the business develops.
Crave were looking for a partner with sufficient knowledge and experience of online marketing to help them launch the brand and become one of the UK’s leading distributors of hand crafted designer jewellery. The site needed to be heavily search engine optimised as natural search forms a key part of Crave‘s marketing plan.
Crucially the Crave team were keen to ensure that post delivery, they would be self sufficient for management of all site content and product inventory.
Solution
Following a structured design process the Crave site was built upon the Roxxor ecommerce framework. The interface continues to be refined following usability / site optimisation testing.
Our ongoing performance measurement allows us to assess what aspects of online marketing are most effective. By working with the client and through interpretation of the stats we can therefore help focus on the promotions that work.
Services
- Site Design and Development
- Full Ecommerce and Content Management Platform
- Search Engine Optimisation
- PPC Campaign Creation and Ongoing Management
- Performance Measurement
- Display Advert Design
- Product Photography
- Email Marketing
- Hosting
Testimonial
Our website is core to our business success and we needed a partner who we could work with for the long term. Roxxor were quick to understand what we were looking to achieve and have always had the time to explain any complex topics and ideas without confusing acronyms or baffling technical jargon. They succinctly translated our company’s brand values into a website that gives customers a slick experience and that works for us too.
We have been consistently impressed by the level of service received and depth of knowledge from the Roxxor team and continue to find them an invaluable resource. helping us to make informed business decisions now the site is live.
Louise
Director, Crave Accessories Ltd
