The challenge
Blink’s old website wasn’t bringing them good enough results; it needed a valiant overhaul that would:
- Add vim to its aesthetic
- Get people to stay on the site longer
- Make it easy to manage
- Improve ROI by boosting the numbers of visitors, booking requests and mailing-list sign-ups.
Piecing the puzzle
We got down and dirty with the data analysis to see how the old website was letting Blink down on a technical level, and what wasn’t resonating well with visitors. Sticking to their brief and overall vision, we created a cost-effective solution that was technically savvy, stylistically appealing and fitted with some nifty marketing tools to help them engage more intuitively with their audience.
The results
We’re not one’s to blow our own trumpet, but... Blink’s new website gives a knock-out user experience, which has:
- Doubled the time visitors spent on the site
- Doubled the number of pages viewed per visit
- Boosted booking enquiries tenfold
- Significant improvement in search rank for target terms.
What’s more, Blink’s own non-technical team can now manage site content; easy peasy, leaving Blink, one very happy client. Which is exactly how we like it.
Tech Spec
Here's a quick overview of what we used and what we did to make this happen.
Streamlined Technologies
- Bespoke pricing algorithm coupled to intelligent, backend data management system
- PHP, MySQL, Hako CMS, Wordpress, Google Maps API, Campaign Monitor, Slide Show Pro, JQuery, Google Analytics
Marketing Integration
- Full social media capability
- Fully integrated and customised blog
- Content managed merchandising
- Email marketing made easy with integrated email sign up and standardised email template
Testimonial
“We wanted a web partner that shared our vision and would become an extension of our business. Roxxor meshed brilliantly with our team and created a site which not only drives business but that we're really proud of.”
Jake Peters
CIO & Director of Online Strategy
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Give us a call, or drop us a line outlining what you need. We promise to get back to you, pronto.
