Addison Lee is London’s leading minicab company with over 2,000 premium minicabs which have become as much a part of the London landscape as the black taxi. They also operate a 200-strong fleet of chauffeur driven Mercedes Benz and a fleet of luxury executive coaches and an extensive courier service throughout London and worldwide.
Over 10,000,000 people each year trust Addison Lee to move them and their parcels around London.
Technology lies at the heart of the Addison Lee operation with award winning allocation software which helps them to pick up over 99% of passengers on time.
At a glance
- Corporate web site content management using the Roxxor content management platform.
- Online marketing including: PPC, SEO and Email marketing.
- Affiliate marketing – establishing partnerships with some of London’s leading brands to generate brand awareness and increase booking volumes.
Seamless systems integration into the award winning Shamrock allocation platform, and Commidea, a payment service provider for online credit card bookings. - Ongoing stats analysis to measure the effectiveness of all online promotional activity, with regularly scheduled reviews to discuss recommendations for improvements.
Key Projects
Roxxor work across all areas of the Addison Lee business, bringing the power of the web to modernise business processes and innovate marketing promotions. Here is a summary of the key projects undertaken to date.
Corporate Website
Roxxor designed and developed the corporate website for Addison Lee with the objectives of:
- creating a web presence that reflected the quality of the Addison Lee service
- improving search engine ranking
- ensuring the sites architecture and design was flexible to accommodate frequent updates from this rapidly growing business.
Online Booking Application
Roxxor were commissioned by Addison Lee to create an online booking platform for cash and credit card payments which had to be fully integrated with their despatch platform, Shamrock.
The Quick Book website focus’s on ease of use for the end customer and is the destination platform for bookings via the affiliate program.
Google ‘addison lee quote’ to find out more.
Affilliate Program
On behalf of Addison Lee Roxxor operate an affiliate program, which aims to drive incremental bookings and generate brand awareness through partnerships with leading brands across the travel, entertainment and hospitality sectors. Find out more at addisonlee.com/affiliate
Partners include
Testimonial
"Addison Lee is one of London’s fastest growing businesses, and as we grow, we look to continually improve our business processes through automation and by embracing the benefits of online. Roxxor have been instrumental in helping us achieve these goals.
We have worked together with the Roxxor team for over 8 years and have been consistently impressed both by their understanding of the web and how it can be used to our business advantage, and their ability to turn complex processes into easy to use interfaces.
Roxxor’s technological expertise, creativity and sound business acumen is well aligned with Addison Lee and will remain invaluable to us."
Liam Griffin, Managing Director
