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Archive for the ‘Design’ Category

Moo - a simple idea done fantastically well

Friday, September 7th, 2007

Today is very exciting for me (as well as others - National Defence Day in Pakistan, Independence Day in Brazil and Victory Day in Mozambique). But I’m excited because I received my Moo minicards - my roxxor business cards.

Moo is an online printing company that produce a small set of quality eco-friendly products such as minicards, stickerbooks and notecards, and for a great price and fast global delivery.

Moo Minicards Box

The great thing about Moo is that you can upload your photos or (the bit that I like) brilliantly get it to import photos out of your favourite image-related accounts that you may have around the web such as Flickr, Bebo, VOX and more. Or, if you don’t have any images, they have some stuff for you to choose from. They don’t yet do full photo albums but I really hope they do in future.

We decided at roxxor to use Moo Minicards for our business cards. A business card says a lot about the person or company giving it and we felt we wanted to (as Ben likes to say) “eat our own dog food” and demonstrate our awareness and support of excellent web businesses.

My Moo Minicard Front

Moo provides an online editor for entering the information for your card and placing imagery if you are customising it yourself. We chose to download the Photoshop templates for ours but you need not. When you’re happy, you submit your design, pay a good price and just 3 days later you get an exciting little box packed full of cards. Simplicity.

The first thing you’ll notice is their size. This size was typical of “calling cards” back in the day, and are 1/2 the size of a normal business card. Most of the time normal business cards do not use that space and if they do look over-crowded and ugly. The material is best described as a satin finish - that is, not glossy and not matte but just a slight sheen. The thickness is pleasingly thick and together with their size makes bending only possible in one direction.

My Moo Minicard

We chose to make an impact with our brand on the front side of the card, whilst adding limited contact information to the rear. And yet even with this smaller card, it looks fresh and spacious whilst still providing clear brand and enough information.

We highly recommend Moo - it’s one of the more useful companies out there on the web doing a fantastic job of a simple idea - just as business should be.

by Allistair